Theo

Enhancing Driver Experiences & Securing £3 Million in Investment with a Smart Companion App

Building a springboard MVP for Insurtech startup with Innovative UX/UI Design & Mobile Infrastructure
An image of a person holding a mobile phone, which has the Theo app dashboard open. This person is sitting in a vehicle.
Industry

Insurance

Platform

Mobile App

Services Provided

UI/UX Design

App Development

Theo

Enhancing Driver Experiences & Securing £3 Million in Investment with a Smart Companion App

Building a springboard MVP for Insurtech startup with Innovative UX/UI Design & Mobile Infrastructure
An image of a person holding a mobile phone, which has the Theo app dashboard open. This person is sitting in a vehicle.
Industry

Insurance

Platform

Mobile App

Services Provided

UI/UX Design

App Development

Theo

Enhancing Driver Experiences & Securing £3 Million in Investment with a Smart Companion App

Building a springboard MVP for Insurtech startup with Innovative UX/UI Design & Mobile Infrastructure
An image of a person holding a mobile phone, which has the Theo app dashboard open. This person is sitting in a vehicle.
Industry

Insurance

Platform

Mobile App

Services Provided

UI/UX Design

App Development

Don’t have a lot of time? Here’s what we achieved:

6-Months To MVP

We rapidly moved the startup from concept to reality.

£3m Investment Secured

The MVP attracted £3m investment from Comparethemarket.com.

20%+ Team Growth

The successful launch enabled the team to grow by 20%.

Don’t have a lot of time? Here’s what we achieved:

6-Months To MVP

We rapidly moved the startup from concept to reality.

£3m Investment Secured

The MVP attracted £3m investment from Comparethemarket.com.

20%+ Team Growth

The successful launch enabled the team to grow by 20%.

Don’t have a lot of time? Here’s what we achieved:

6-Months To MVP

We rapidly moved the startup from concept to reality.

£3m Investment Secured

The MVP attracted £3m investment from Comparethemarket.com.

20%+ Team Growth

The successful launch enabled the team to grow by 20%.

Understanding the challenge

ThingCo, a start-up led by telematics veterans and the minds behind the successful exit of Insure The Box, conceived Theo – a smart 4G-ready in-car tracking device. Theo aimed to revolutionise the driving experience, integrating with cutting-edge Amazon infrastructure to function as an intelligent dashboard camera, monitoring user driving data. The challenge was twofold: create a consumer-facing app that effectively engages users while enabling insurers to adjust premiums and drivers to optimise their driving performance.

Putting Users in the Driving Seat: From Concept To Code

At KOMODO Digital, we undertook a comprehensive approach to address ThingCo's challenge. Recognising the need for a meaningful user experience, we began by understanding user motivations and behaviours.

Our Toolset

We drew inspiration from various industries, ensuring a well-rounded and captivating app experience. Collaborating closely with ThingCo's team, we conducted a discovery session to map out user journeys and MVP requirements. ThingCo & Komodo’s ollaboration was seamless thanks to shared platforms like Jira and Slack. Leveraging our knowledge of AWS infrastructure, we translated complex data into an intuitive tool. We designed prototypes and mock-ups before coding, allowing for feedback and validation. The app was built using React Native, and we maintained a consistent sprint cycle followed by demos for continuous feedback.

Putting Users in the Driving Seat: From Concept To Code

At KOMODO Digital, we undertook a comprehensive approach to address ThingCo's challenge. Recognising the need for a meaningful user experience, we began by understanding user motivations and behaviours.

Our Toolset

We drew inspiration from various industries, ensuring a well-rounded and captivating app experience. Collaborating closely with ThingCo's team, we conducted a discovery session to map out user journeys and MVP requirements. ThingCo & Komodo’s ollaboration was seamless thanks to shared platforms like Jira and Slack. Leveraging our knowledge of AWS infrastructure, we translated complex data into an intuitive tool. We designed prototypes and mock-ups before coding, allowing for feedback and validation. The app was built using React Native, and we maintained a consistent sprint cycle followed by demos for continuous feedback.

Putting Users in the Driving Seat: From Concept To Code

At KOMODO Digital, we undertook a comprehensive approach to address ThingCo's challenge. Recognising the need for a meaningful user experience, we began by understanding user motivations and behaviours.

Our Toolset

We drew inspiration from various industries, ensuring a well-rounded and captivating app experience. Collaborating closely with ThingCo's team, we conducted a discovery session to map out user journeys and MVP requirements. ThingCo & Komodo’s ollaboration was seamless thanks to shared platforms like Jira and Slack. Leveraging our knowledge of AWS infrastructure, we translated complex data into an intuitive tool. We designed prototypes and mock-ups before coding, allowing for feedback and validation. The app was built using React Native, and we maintained a consistent sprint cycle followed by demos for continuous feedback.

The Outcome
The Outcome

Focusing on Interpreting the Data That Mattered to Drivers To Bolster Growth.

Focusing on Interpreting the Data That Mattered to Drivers To Bolster Growth.

The results of our collaboration with ThingCo were remarkable:

The results of our collaboration with ThingCo were remarkable:

A mobile phone with a
A mobile phone with a
A mobile phone with a

Rapid MVP Launch

Theo was successfully launched as an MVP in just six months, allowing ThingCo to secure vital investments and acquire new customers.

Real-time Tracking and Support

The app empowered users to monitor their driving behaviour, report accidents in real-time, and access immediate support – a feature widely adopted and valued by users.

Investment Leading to Growth

The project attracted £3 million in investment from Comparethemarket through BGL (Holdings) group. Moreover, ThingCo experienced a 20% growth in their internal team size, showcasing the project's impact on their overall expansion.

“As a start-up, having a design and technology partner like Komodo has allowed us to focus on rapidly growing the business. They’ve integrated seamlessly to help propel our products forward in a sector traditionally slow to invest in user experience and digital.”

Jonathan Valentine
CTO - ThingCo

“As a start-up, having a design and technology partner like Komodo has allowed us to focus on rapidly growing the business. They’ve integrated seamlessly to help propel our products forward in a sector traditionally slow to invest in user experience and digital.”

Jonathan Valentine
CTO - ThingCo

“As a start-up, having a design and technology partner like Komodo has allowed us to focus on rapidly growing the business. They’ve integrated seamlessly to help propel our products forward in a sector traditionally slow to invest in user experience and digital.”

Jonathan Valentine
CTO - ThingCo

Get started today!

Ready to streamline your processes and scale to new heights? Contact us now to explore how our digital product solutions can transform your organisation.

Get started today!

Ready to streamline your processes and scale to new heights? Contact us now to explore how our digital product solutions can transform your organisation.

Get started today!

Ready to streamline your processes and scale to new heights? Contact us now to explore how our digital product solutions can transform your organisation.